Finding Answers. Getting Results.

Growing up, my favourite word was “why?” – bless my poor parents..

I wanted to understand how something worked and why it was done a certain way.

While a bit has changed since those days of wearing Mickey Mouse rain boots, “why” is still one of my favourite words. I’m drawn to finding answers and then determining how best to use that information.

I started my career in a Fortune 50, big tech company then ventured off to help build and scale startups (with some eventually being acquired.)

These experiences in product and marketing have allowed me to know what consumers actually want and then pull the appropriate marketing levers to get it in their hands as quickly as possible.

It’s been a wild ride to say the least.

When I'm not “in the office”, I'm learning something new (currently crypto and defi), investing or shooting the odd landscape photo while traveling!